Jelly Bellies are the product of evil genius. Here’s why:

  • They smell good when you open the container, but you can’t taste it until you bite on it (or suck on it for a long time), forcing you to eat them faster than you might like.
  • There are many nearly diametrically opposed flavors that nearly share colors.
  • When gauging how many there are in a container, you will almost always be at least an order of magnitude off.
  • They’ve usurped the position as the official “upgrade” from jelly beans.